Sign solutions at a fresh new premises for The Fleet Street Press coffee company, was to have thier new branding imagery hand painted.
Its quite the simple minimalist look, but is currently trendy in London.
The contrasting two tone look works well & helps the building & vintage shop front stand out.
I helped create the look & convinced the clients to keep the period features on the building visable, as they had originally wished it all in black, but I felt the overall look would be better if the cornices were still visable.
The sign writing on this one was just a case of a neat crisp finish not much wording so just had to look smart.
A couple of different size sign writer quill brushes were used to create the differing sizes of sign writing, with the matte finish enamel paint to create a less glossy finish to match the matte black facade.
This is the ideal sign solutions for this type of building, as the look can’t be created using vinyl signs.
Sign writing has an destinctive look & appearance, both in terms of making the colour less ‘zingy’ but also as it can enhance vintage appeal with subtle brush strokes creating a far more authentic image on a vintage shop front.
The completed frontage with both the pillars painted & the facade painted & then with sign writing. The ideal sign solutions for vintage & historic buildings produced by Traditional Signs of London
I revisited the company when passing Chancery Lane while the capital was suffering from the snow storms but I felt it looked all the more quaint in that weather!
Traditional & Contemporary Sign writing in London,
Sign writer – Traditional Signs of London