Shop sign writing produced on the facade fascia of a Fulham based Florists by Traditional Signs of London.

The client had a change of facade colour and wished for the logo & branding to be re-installed/painted.

The layout & sizing was to be altered slightly, with a fresh phone number to be added as it had changed.

 

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The original facade colour was more of a mustard yellow, with the re-fresh colour being more of a pastel green.

The fascia panel was measured in its entirety both width & height, before the artwork is produced working to this scale.

The artwork is then produced on paper to be used as a template once on site.

There is always preparation work required prior to on site work, which is often overlooked.

With it not being on site work, it can be seen as not labour. 

It is however an important part of sign writing, which can’t be produced without it. 

Therefore has to be factored into the costing.

 

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Once on site the artworks are measured into place.

This can taken some time, especially if several pieces of wording.

It’s important to ensure all of the artworks are level, equally spaced and in the ideal locations of the fascia.

A Sign Writer’s experience can be called upon when shop sign writing, if accounting for other objects within the fascia.

This can be lighting lamps, cctv cameras, security alarms or a hanging/projecting sign.

These can draw the eye and also alter the width or height of a fascia, not literally but in terms of what the eye sees.

 

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With the project being produced in Autumn, there being less daylight and being a sole trader, there wasn’t enough time to take process shots.

However I did take images of sections as they were completed.

 

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The logo is made up of 4 colours. A purple, violet and two shades of green were used.

The light green & violet sections were painted first. The weather allowed for the paint to dry to a slight tack, which meant the darker shades could then be added swiftly afterwards.

 

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The shop sign writing is prodominantly the branding. This was painted in the dark green matching the shade of the logo.

The typeface was already in place & scaled for ideal placement.

It was written using a specialist sign writer quill brush. The paint is a specialist sign writer enamel, which can be in a matte or gloss finish.

The paint is specifically made with ideal consistancy & viscosity, which allows for a great flow off the brush.

This is so important when sign writing a serif typeface.

 

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With the main branding & logo completed, the last section to sign write onto the masonry fascia was the new phone number.

The same shade of dark green paint was used and the process much the same but using a smaller sized lettering quill brush.

 

 

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This completed the shop sign writing.

The excess powder from the marking out is cleaned off with a damp cloth, so the fascia is left as fresh as it was before starting the project. 

The client was very happy with the finished result and also appreciated the efforts.

Bearing in mind the time of year, and the amount of work involved to complete in a single day.

The masonry fascia was quite uneven & pitted, which slowed progress in painting, but was overcome and the result is a very crisp finish to the lettering and sign writing as a whole.

 

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Hand Painted Traditional & Contemporary Sign writing in London

Sign writer: Traditional Signs of London

info@traditionalsignsoflondon.uk