Signwriting florist shop in North West London in a bespoke contemporary branding. The Clients had already come up with their branding & design so it was just my job to paint onto the shop fascias for them.
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The first stage of signwriting florist shop is to produce a drawing to scale for the fascia & the drawing is pounced out. The layout is then taken to site, where powder is dabbed onto the paper which allows the powder to go through the pricked holes that was made by the pouncing. This leaves the wording visable to be able to paint to. It is always measured into place first to ensure the design is not just the correct size, but is also positioned in the centre & is straight.
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Signwriting flower shop in this instance was about painting in a thick outline rather than a fill of the letters. This is quite a time consuming process compared to stroking with a wide brush the filling of each letter. to produce this its important the paint has a good flow off the brush & the strokes are long & steady. Its also required to use a specialist signwriters brush, which has been chosen to the correct size for the thickness of the outline.
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As can be seen signwriting florist shop in this instance was also tricky due to the fascia being masonry & not smooth. This meant the surface was slightly pourous too. This also means the time consumption of the work is elongated. There is no real shortcut. Using tape would lead to bleeding, so each line has to be slowly & carefully stroked.
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Tape was used just to ensure the subtext wording was painted straight. The clients chose to have this lettering to be filled rather than outlined, which was a good choice as outlined would’ve been difficult to read given the size of text.
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With the signwriting florist shop first stage completed it was onto the next, which was the wall above the front door & shutter box. This too was masonry. The clients had designed having just the ‘R’ with the tulip set within it, rather than the whole word, which was good choice. Firstly it breaks up the monotomony of the branding 3 times over but makes a feature more of the entrance.
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Instead of signwriting florist shop branding in the centre of the wall, it was centred left to right but kept to the same height as the writing painted on the fascia. The signwriting was still in outlines, so again slow precise strokes forming the outline lines. This time on a bigger scale so a larger size signwriter brush was used. This way the lines can be constructed in single strokes to speed up the process.
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By the time I was signwriting florist shop final section the sun had moved round & was very bright & warm on the wall. This only affects the signwriter, as we tend to get hot & sweat or sunburn! It can affect the surface if too hot which then dries the paint quickly, so if that occurs, then the paint is thinned slightly just for a bit more flow & consistancy.
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I helped out the clients by removing the bad vinyl phone number of the previous shop renters. It also helped in taking a photo of the finished work look a lot neater. The clients were really pleased with the results & were glad to have seen their last minute changes improve the look of their shop. Orignally I had quoted the work based on this visual they had designed.
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It was explained to them that the re-design would mean a re-costing but they were fine with that. Sometimes its more about getting it right than getting it on budget! too many people overlook this & the importance of appeal over costs. A well designed & appealing shop will ALWAYS attract more custom than one that has gone for the cheaper option. Especially if trying to invite the more affluent customer.
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Traditional & Contemporary Hand Painted Sign Writing in London
Sign Writer Traditional Signs of London
info@traditionalsignsoflondon.uk